SSU Business Dean Publishes Way of Zing: A Guide to Aligning Work and Life

New Book Co-authored as Business-Education Partnership Aims to Change How We Work and Live in the 21st Century
September 5, 2017
Way of Zing book

Way of Zing book

Rohnert Park, California - The School of Business and Economics (SBE) at Sonoma State University (SSU) today announced that Dr. William S. Silver, Dean and Professor of Leadership, released a new book entitled, Way of Zing: A Guide to Aligning Work & Life, with co-author Mark Gregory Nelson, former SBE Entrepreneur in Residence, who was enlisted to help develop SBE's entrepreneurial culture and curriculum. The new book presents ideas that emerged from this business-education partnership, including a framework to better integrate work and life, as professionals increasingly seek careers at organizations that share their values, and employers continue to require innovative ways to engage current and future employees.

"We challenge conventional ideas of work-life balance, talent management, and career success by bringing awareness to human energy management, and the connection between your core passions, purpose, and the real value that you offer to others," Dr. William Silver, Dean of the School of Business and Economics and co-author said. "Personal values, ideas, and feelings have relevance in the workplace and should influence how organizations engage their employees. Aligning talent and energy with goals and mission will help them better tackle long-term business challenges as markets shift, people change, and the economy evolves."

View Q&A with the authors.

"This is more than a book, it is a transformational movement. People are thirsting for deeper meaning and lasting impact in their work and life," Mark Gregory Nelson, former SBE Entrepreneur in Residence and co-author said. "Zing is the radiant energy of human vitality, the moment when everything feels in unquestionable congruence. Way of Zing is about aligning your work and your life, discovering what really matters to you and the people you care about most, leading to a life of relevance and purpose." 
Dean Silver is a dynamic voice in Higher Education with passions for leadership, business, and learning. Through his vision and leadership, the School of Business and Economics has integrated practices described in the book by creating personalized and transformational learning experiences, and guiding students to align their passions with their professions. 
Mark Gregory Nelson is Founder and Chief Zing Officer of Way of Zing Co., LLC. He is the former president and COO of Nelson Family of Companies, a national leader in workforce solutions, where he helped grow the company's annual revenue from $10 million to over $400 million. During his tenure as SBE Entrepreneur in Residence, he co-founded The Startup Classroom, a project to bring educators and entrepreneurs together. 
For more information about Way of Zing: A Guide to Aligning Work and Life, please visit or call (415) 450-8107. For more information about programs and degrees with the School of Business and Economics at Sonoma State University, please visit or call (707)-664-2377.