Wine Business Institute

This 8-week online course provides sales and management training for suppliers and distributors in the wine and alcohol beverage industry.  Through exploration of route-to-market strategies for alcoholic beverages, students gain client-facing sales and territory management skills.  Building on this knowledge, students complete weekly series of pre-recorded micro-lectures and submit activities or quizzes with video coaching and feedback from the instructor. 

This course is the intermediate level course for the Online Certificate in Wine Business Management. Enrollment in this course requires successful completion of the foundation course, Introduction to Wine Business.

This course will explore the essential components involved in developing a successful budget and forecasting methods, starting with a framework to understand strategic, business, and operational models. Throughout the course, students will explore various ways to analyze budgets, identify key performance indicators, and build reporting structures that will help any business professional make financial and budgetary decisions. Whether starting or expanding a wine business, this workshop will help change and improve the way you manage your financial operations. 

The wine industry entrepreneurship program is designed to provide wine business principals and aspiring owners the time and guided focus to create a business plan that ensures success.

Dr. Damien Wilson, Hamel Family Chair of Wine Business at the Wine Business Institute, will discuss the outlook for the wine sector.

The Wine Business Institute will be at the Unified Wine & Grape Symposium. Visit our booth (#1914 on the First Floor West Lobby) to learn more about wine business degrees and professional programs.

Unified Wine & Grape Symposium is the largest trade show in North America, hosting more than 700 booths and 28 large vineyard and winery machinery areas. The exposition encompasses a wide range of products related to the wine and grape industry and includes international representation in both sessions and exhibits.

Join fellow alumni and Wine Business Institute community members at the 5th Annual Unified luncheon at Esquire Grill. Buffet lunch and wine will be served. Come make new connections, catch up with old friends or hear about how to stay involved with the WBI and Sonoma State University. Hope to see you there!

This course is the foundation class required for the Online Certificate in Wine Business Management. This is a four-week course that provides an overview of the business of wine. Students will develop an appreciation of the realities of the wine business as a business and come to understand the steps required for getting from the vineyard and into the glass of the consumer.

January 24 - February 21, 2019
Prerequisites: None

Learning Objectives -- Upon completion of this course, students will:
 

Dr. Damien Wilson, Hamel Family Chair of Wine Business at the Wine Business Institute, will lead a panel of experts in a discussion about wine tourism.