Wine Generations: A new survey looks at consumer wine preferences

It is common knowledge that people who grow up in different eras have varied value systems that may affect their purchasing behavior. This is especially true when it comes to wine in America, as clear differences can be found between the generations.

This article takes a fresh look at how Millennials, Gen Xers and Boomers are currently engaging with wine in the US. Based on a new research study conducted by the Wine Business Institute at Sonoma State University it answers a variety of questions, such as preferred wine types, involvement, purchasing behavior, price points, and interaction with social media.