Core tensions in luxury wine marketing: the case of Burgundian wineries Read more about Core tensions in luxury wine marketing: the case of Burgundian wineries
Exploring key service quality dimensions at a winery from an emerging market’s perspective Read more about Exploring key service quality dimensions at a winery from an emerging market’s perspective
Wine and health perceptions: Exploring the impact of gender, age and ethnicity on consumer perceptions of wine and health Read more about Wine and health perceptions: Exploring the impact of gender, age and ethnicity on consumer perceptions of wine and health
Exploring the Impact of Social Media Practices on Wine Sales in US Wineries Read more about Exploring the Impact of Social Media Practices on Wine Sales in US Wineries
Tasting fees: Cellar door tastings - to charge or not to charge?: What does the latest marketing research, economic realities and the Californian experience tell us? Read more about Tasting fees: Cellar door tastings - to charge or not to charge?: What does the latest marketing research, economic realities and the Californian experience tell us?
Case Study On The Introduction Of The Screwcap To The Wine Market Read more about Case Study On The Introduction Of The Screwcap To The Wine Market
Successful Social Media and Ecommerce Strategies in the Wine Industry Read more about Successful Social Media and Ecommerce Strategies in the Wine Industry
Wine Generations: A new survey looks at consumer wine preferences Read more about Wine Generations: A new survey looks at consumer wine preferences
Wines of Baja Mexico: A Qualitative Study Examining Viticulture, Enology, & Marketing Practices Read more about Wines of Baja Mexico: A Qualitative Study Examining Viticulture, Enology, & Marketing Practices
Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy Read more about Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy
