David Horowitz, Ph.D.

Office

About

David Horowitz teaches marketing classes including BUS 361 Marketing Graphics, BUS 461 Promotion Management, and BUS 462 Marketing Research.

Education

• Florida State University - Doctor of Philosophy in Business Administration  
• San Diego State University - Master of Business Administration
• Stanford University - Bachelor of Science in Industrial Engineering and Engineering Management

Professional Certifications:

• Adobe Illustrator CC 2015 Certified Expert. 
• Adobe Photoshop CC 2015 Certified Expert.

Academic Interests

• Adobe Photoshop

Selected Publications & Presentations

• “Teaching Video Editing and Motion Graphics with Photoshop” (2017), Innovative Marketing, 13(3).
• “Course Evaluation with Google Analytics” (2014), Innovative Marketing, 10(4).
• “Teaching Photoshop” (2014), Innovative Marketing, 10(3).
• “Teaching Search Engine Optimization in Marketing Research (2012), Innovative Marketing, 8(4).
• “‘Cult’ Wine?” (2012), Journal of Food Products Marketing, 18(1).