Richard Campbell, Ph.D.

Professor, Marketing

Richard Campbell, Ph.D.


(707) 664-2549


Stevenson 2601

Rich Campbell is a Marketing Professor exploring the intersection of Marketing, Sports Business and Social Media in the classroom, through academic research and by interacting with practitioners as a speaker at conferences and a source for media outlets. In the social media world he was recognized as one of "The Top 50 Must-Follow Sports Business Twitter Accounts Of 2015" by He can be found @RichCampbellPhD on Twitter. His archive of over 150 articles and interviews on the topic of sports careers is available at Speaking engagements have included MIT’s Sloan Sports Analytics Conference (2011 & 2013), the IE Group’s Sports Analytics Summit and IE’s Social Media and Web Analytics Innovation Conference. In July 2013, he offered the Keynote Address "Sports: Business, Community and Technology" for the California Issues and Trends Program presented by Leadership California. Dr. Campbell has published multiple academic articles in Sport Marketing Quarterly and recently co-authored an article for an issue of the International Journal of Sports Marketing and Sponsorship.

He was voted Students' Choice Professor in Sonoma State's School of Business & Economics each of the last four years.