Are You Ready for Digital Case Studies?

Author: Armand Gilinsky, Jr., Ph.D.; Nicole Lawson, MBA

Dr. Armand Gilinsky, Jr., Professor of Business / Korbel Professor

Publication: Case Research Journal

Publication Date: Winter 2016

Abstract:
Case writing is in many ways storytelling with a didactic purpose. Much has been reported in the popular and academic press about the disruption of printed stories by digital media, not to mention the need to engage students in collaborative learning via storytelling, in order to improve digital literacy (Alexander, 2011: 217). Digital literacy is the ability to find, evaluate, utilize, share, and create content using information technologies and the Internet (Cornell University, 2009). According to Jones-Kavalier and Flanagan (2006), mastering digital literacy includes the ability to read and interpret media (text, sound, images), to reproduce data and images through digital manipulation, and to evaluate and apply new knowledge gained from digital environments. This paper provides information on how to prepare and what to look for in a digital case study.