Course Evaluation with Google Analytics

Author: David Horowitz, Ph.D.

Publication: Business Perspectives

Publication Date: 2014

Abstract:
The purpose of this paper is to discuss how Google Analytics data can be used to conduct course evaluations. To accomplish this goal, a review of the methods followed to gather Google Analytics data on a WordPress website used to teach two sections of a marketing research class is presented. Traditionally, it has been the responsibility of students and peers to conduct course evaluations. With Google Analytics and other online tracking methods, it is possible to gather additional data that can be used to conduct course evaluations.