Dark Horse Ranch Vineyard: A Mendocino County, California, Biodynamic Winemaker Explores Future Directions

Author: Liz Thach, MW, Ph.D.

Publication: Wine Business Case Studies: Thirteen Cases from the Real World of Wine Business Management (Book)

Publication Date: 2014

Abstract:
Paul Dolan, considered California's "godfather of sustainable winegrowing," faces a crossroad of decision making concerning his future plans. He has had a full career including serving as CEO of Fetzer Winery, President of Mendocino Wine Group, LLC, and partner in several other businesses. His passion, however, is Dark Horse Ranch Vineyards, a 70-acre organic and biodynamic property that he owns jointly with his family. At this time in his life, he is trying to decide on potential future directions for the vineyard. Should he expand, follow a stability strategy, sell, or start a new wine business? Whatever direction Paul takes is likely to be fruitful considering his previous successes.