Luxury Wine Marketing: The Art and Science of Luxury Wine Branding

Author: Liz Thach, Ph.D., et al.

Publication: Luxury Wine Marketing: The Art and Science of Luxury Wine Branding

Publication Date: September 23, 2019

Abstract:
Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts from around the world. Yet little has been written about the world of luxury wine marketing, explaining how a wine brand can enter that special realm. This book helps to demystify the process by describing how to craft, implement, and maintain a luxury wine brand.