Selling culture: growth of wine tourism

Author: Damien Wilson, Ph.D.

Publication: Food and Drink: the cultural context (Book)

Publication Date: 2013

Abstract:
We’ve learned that tourists look for a short-term change in their lives; a sense of excitement in the unfamiliar, and to live life of ‘the other’ albeit briefly (Ooi & Laing, 2010; Smith et al., 2010; Getz & Cheyne, 1997). Tourists actively search for experiences that enrich their lives.