Successful Social Media and Ecommerce Strategies in the Wine Industry

Author: Liz Thach, MW, Ph.D., et al.

Publication: Successful Social Media and Ecommerce Strategies in the Wine Industry (Book)

Publication Date: 2016

Abstract:
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.

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