Kyuho Lee, Ph.D.

Office

About

Dr. Kyuho Lee is a professor of marketing and wine business management at Sonoma State University.  Specializing in the study of wine tourism management, small winery management and restaurant management, Dr. Lee brings a wide array of knowledge to his students.  His experience includes teaching brand management for the professional and Executive MBA programs at Sonoma State, as well as having his work published in leading academic journals such as The Journal of Retailing, and The Services Industry Journal. He serves as editor-in-chief for the Journal of Foodservice Business Research and as co-editor in chief for Services Marketing Quarterly.

Education

• Virginia Tech - Ph.D. in Hospitality and Tourism Management
• Florida International University - M.S. in Hospitality & Food Service Management
• Kyungpook National University - B.A. 

Selected Publications & Presentations

• Lee, K. (Editor). Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy, Apple Academic Press, NJ.
• Lee, K., Khan, M., Ha, I., & Ko, J. (in press). Exploring the impacts of McService on customers’ loyalty: An emerging market’s perspective. Journal of Foodservice Business Research.
• Lee,K., Madanoglu, M., & Ko, K. (2016). Exploring key service quality dimensions at a winery from an emerging market’s perspective. British Food Journal, 118(12), 2981-2996.
• Jacques, P., Garger, J., Lee, K., & Ko, J. (2015). Authentic leadership on the frontline and its effects on Korean Restaurant Employees. Journal of Foodservice Business Research, 18(4), 389-493.
• Lee, K., & Ha, I. (2014). From Biltmore Estate to Biltmore Winery. Journal of Foodservice Business Research, 17(5), 429-438.
• Lee, K., & Ha, I. (2014). How do economic recessions affect the U.S. restaurant industry? Journal of Foodservice Business Research, 17(4), 353-362.
• Lee, K., Madanoglu, M., & Ko, J. (2013). Developing a competitive international service strategy: a case of an international joint venture in a global service industry. Journal of Services Marketing, 27(3), 245-255.