Wine Business Journal
The premiere publication of the Wine Business Institute
The mission of the Wine Business Journal (WBJ) is to advance wine business theory, teaching, and practice through the generation, cumulation, and dissemination of knowledge focused on topics that are relevant for the wine industry and have strong practical and theoretical implications. Learn more >>
Recently Published Articles
THREE STICK WINES: INNOVATING FOR RESILIENCY IN A STORM, WINDOWS TO TERROIRDate Published: October 12, 2020
Matthew Coyne
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SMALL CALIFORNIA WINE PRODUCERS IN 2019: AN INDUSTRY NOTEDate Published: June 16, 2020
Joseph Peyrefitte
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GROWING WINE TOURISM IN CHAMPAGNE: IS A CHAMPAGNE BAR READY TO OFFER FRANCHISES?Date Published: June 16, 2020
Sandra K. Newton | Linda Nowak | Jialing Li
>> Managerial Summary >> Full Research Article |
BALANCING TRADITION AND INNOVATION IN BORDEAUX: A DIFFERENTIATION STRATEGY FOR CHÂTEAU LUCHEY-HALDEDate published: June 15, 2020
Adeline Alonso Ugaglia | Stéphane Ouvrard
>> Managerial Summary >> Full Research Article |