Research

This research is one of the first to analyze the luxury wine consumer in the US market, and provides useful information for wine marketers and researchers on the profile of the luxury wine buyer in America.

Publication: Journal of Financial Economic Policy
Publication Date: 2017

Publication: Journal of Instructional Techniques in Finance
Publication Date: Spring 2015

Publication: Journal of Wine Research
Publication Date: February 4, 2013

Publication: Journal of Education for Business
Publication Date: January 17, 2014

Publication: Journal of Small Enterprise Research
Publication Date: February 1, 2019

The purpose of this paper is to identify the wine consumption preferences and behavior of Gen Z wine consumers in the USA and to determine if and how Gen Z differ from other major generational cohorts in the USA.

Publication: Open Economies Review
Publication Date: June 13, 2016

Publication: British Food Journal
Publication Date: September 21, 2016

Publication: European Management Journal
Publication Date: April 2017