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Research

Dr. Armand Gilinsky, Jr., Professor of Business / Korbel Professor
Writing cases to advance wine business research and pedagogy: A Business Article by

Publication: Wine Economics and Policy

Publication Date: June 2016

Exploring the Impacts of McService on Customers’ Loyalty: An Emerging Market’s Perspective

Publication: Journal of Foodservice Business Research

Publication Date: January 17, 2017

Professor Liz Thach, MW
Marketing Implications for Consumer Behavior Occasions: A Focus on Millennial Wine Drinkers

Publication: Franklin Business & Law Journal

Publication Date: June 2013

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Southwest Airlines: Is "LUV" at the limit?

Publication: Strategic Management: Text and Cases. (2021) Dess, G.G., McNamara, G., Eisner, A.B., and Lee, S.H. (10th edition), McGraw Hill.

Publication Date: January 2021

faculty_merlin_hanauer
Unintended consequences of conservation: Estimating the impact of protected areas on violence in Colombia

Publication: Journal of Environmental Economics and Management

Publication Date: 2018

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Social Media as Higher Education Instruments in Business Administration

Publication: International Journal of Innovation, Management and Technology

Publication Date: August 2015

faculty_damien_wilson
Conducting E-Business in the Wine Sector

Publication: Wine Business Management (Book)

Publication Date: 2014

Abstract:
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Professor Armand Gilinsky, Jr., Korbel Professor
An Exploratory Investigation into Strategic Resilience in the US Wine Industry
Via grounded field research, involving four case studies of wine businesses, we assessed perceived strategic resilience in the key wine regions of Napa and Sonoma Counties recently impacted natural disaster by applying content analysis to eight qualitative interviews from personnel at four bonded wineries.