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Research

naga_damaraju
Ford: An Auto Company in Transition

Publication: Strategic Management: Text and Cases. (2021) Dess, G.G., McNamara, G., Eisner, A.B., and Lee, S.H. (10th edition), McGraw Hill.

Publication Date: January 2021

naga_damaraju
Zynga: Is the game over?

Publication: Strategic Management: Text and Cases. (2021) Dess, G.G., McNamara, G., Eisner, A.B., and Lee, S.H. (10th edition), McGraw Hill.

Publication Date: January 2021

Professor Armand Gilinsky, Jr., Korbel Professor
Burbank Housing: Building from the Inside Out

Publication: Crafting & Executing Strategy: The Quest for Competitive Advantage, 23/3, McGraw-Hill

Publication Date: January 2022

Professor Liz Thach, MW
Understanding eWinetourism Practices of European and North America
This research study introduces a definition for eWineTourism (eWT) and a new PIAB (Purpose, Icts, Activities, Benefits) conceptual model to analyze eWT. 
Professor Liz Thach, MW
Luxury Wine: Analyzing Motivations of Luxury Wine Buyers in the US Market
This research is one of the first to analyze the luxury wine consumer in the US market, and provides useful information for wine marketers and researchers on the profile of the luxury wine buyer in America.
Cultural Differences and McDonald's: A Multi-Country Comparative Study

Publication: International Journal of Business and Globalisation

Douglas Jordan
Dennis Eckersley: The Last Thousand-Hundred Man
If you pick the baseball milestone carefully enough, you can always reduce the number of players that qualify to one. The selection of 72 as a specific cutoff leaves Bonds as the only qualifier. But choosing a cutoff this way is suspect because it’s arbitrary.
Douglas Jordan
Beyond the Miracle: The Mets of the Early 1970s
Looking back, the 1969 Miracle Mets year seems to be the lone successful season in the first two decades of franchise existence. The purpose of this article is to refresh our memories of what actually happened during that time period.
Professor Armand Gilinsky, Jr., Korbel Professor
An Exploratory Investigation into Strategic Resilience in the US Wine Industry
Via grounded field research, involving four case studies of wine businesses, we assessed perceived strategic resilience in the key wine regions of Napa and Sonoma Counties recently impacted natural disaster by applying content analysis to eight qualitative interviews from personnel at four bonded wineries.
naga_damaraju
Jetblue Airways Corporation: Getting over the 'Blues'?

Publication: Strategic Management: Text and Cases. (2021) Dess, G.G., McNamara, G., Eisner, A.B., and Lee, S.H. (10th edition), McGraw Hill.

Publication Date: January 2021