Research
Publication: Journal of Applied Financial Research
Publication Date: 2017
Publication: The Journal of Instructional Pedagogies
Publication Date: June 2019
This research is one of the first to analyze the luxury wine consumer in the US market, and provides useful information for wine marketers and researchers on the profile of the luxury wine buyer in America.
Publication: Journal of Financial Economic Policy
Publication Date: 2017
Publication: Journal of Instructional Techniques in Finance
Publication Date: Spring 2015
Publication: Journal of Wine Research
Publication Date: February 4, 2013
Publication: Journal of Education for Business
Publication Date: January 17, 2014
Publication: Journal of Small Enterprise Research
Publication Date: February 1, 2019
The purpose of this paper is to identify the wine consumption preferences and behavior of Gen Z wine consumers in the USA and to determine if and how Gen Z differ from other major generational cohorts in the USA.
Publication: Open Economies Review
Publication Date: June 13, 2016