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Research

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Successful Social Media and Ecommerce Strategies in the Wine Industry

Publication: Successful Social Media and Ecommerce Strategies in the Wine Industry (Book)

Publication Date: 2016

Professor Liz Thach, MW
Wine Generations: A new survey looks at consumer wine preferences

Publication: Vineyard & Winery Management

Publication Date: 2016

Professor Liz Thach, MW
Wines of Baja Mexico: A Qualitative Study Examining Viticulture, Enology, & Marketing Practices

Publication: Wine Economics & Policy Journal

Publication Date: December 2015

Professor Liz Thach, MW
Freemark Abbey sustains grape and wine quality

Publication: Practical Winery & Vineyard

Publication Date: October 2014

Professor Liz Thach, MW
Call of the Vine: Exploring Ten Famous Vineyards and Napa and Sonoma

Publication: Call of the Vine: Exploring Ten Famous Vineyards and Napa and Sonoma (Book)

Publication Date: 2014

Professor Liz Thach, MW
The Impact of Climate Change on the Global Wine Industry: Challenges & Solutions

Publication: Wine Economics and Policy Journal

Publication Date: December 2014

Professor Liz Thach, MW
Dark Horse Ranch Vineyard: A Mendocino County, California, Biodynamic Winemaker Explores Future Directions

Publication: Wine Business Case Studies: Thirteen Cases from the Real World of Wine Business Management (Book)

Publication Date: 2014

Professor Liz Thach, MW
Emerging Issues in Wine Tourism

Publication: Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy (Book)

Publication Date: 2014

Professor Liz Thach, MW
Wine tourists' use of sources of information when visiting a USA wine region

Publication: Journal of Vacation Marketing

Publication Date: July 3, 2013