Research

Luxury Wine: Analyzing Motivations of Luxury Wine Buyers in the US Market

This research is one of the first to analyze the luxury wine consumer in the US market, and provides useful information for wine marketers and researchers on the profile of the luxury wine buyer in America.

Baseball Championship Windows: How Long Are They?

Publication: Society for American Baseball Research

Publication Date: 2018

Differential Effects of Brand, Ratings and Region on Willingness to Pay

Publication: Journal of Wine Research

Publication Date: February 4, 2013

Incorporating Multiple-Choice Questions into an AACSB Assurance of Learning Process: A Course-Embedded Assessment Application to an Introductory Finance Course

Publication: Journal of Education for Business

Publication Date: January 17, 2014

Environmental Perceptions on Entrepreneurial Thinking in the Wine Industry

Publication: Journal of Small Enterprise Research

Publication Date: February 1, 2019

Generational Cohort Theory and Wine: Analyzing How Gen Z Differs from Other American Wine Consuming Generations

The purpose of this paper is to identify the wine consumption preferences and behavior of Gen Z wine consumers in the USA and to determine if and how Gen Z differ from other major generational cohorts in the USA.