Research

Cultural Differences and McDonald's: A Multi-Country Comparative Study

Publication: International Journal of Business and Globalisation

Luxury Wine: Analyzing Motivations of Luxury Wine Buyers in the US Market

This research is one of the first to analyze the luxury wine consumer in the US market, and provides useful information for wine marketers and researchers on the profile of the luxury wine buyer in America.

Understanding eWinetourism Practices of European and North America

This research study introduces a definition for eWineTourism (eWT) and a new PIAB (Purpose, Icts, Activities, Benefits) conceptual model to analyze eWT.

Luxury Wine Marketing: The Art and Science of Luxury Wine Branding

This book helps to demystify the process by describing how to craft, implement, and maintain a luxury wine brand.

Generational Cohort Theory and Wine: Analyzing How Gen Z Differs from Other American Wine Consuming Generations

The purpose of this paper is to identify the wine consumption preferences and behavior of Gen Z wine consumers in the USA and to determine if and how Gen Z differ from other major generational cohorts in the USA.